Amy J. C. Cuddy

PopTech 2011

Amy J.C. Cuddy is a social psychologist whose latest research illuminates how “faking” body postures that convey competence and power (“power posing”)— even for as little as two minutes—changes our testosterone and cortisol levels, increases our appetite for risk, and configures our brain to cope well in stressful situations. Cuddy, an assistant professor at Harvard Business School, uses experimental methods to investigate how people judge each other and themselves. Her research suggests that judgments along two critical trait dimensions—warmth/trustworthiness and competence/power—shape social interactions, determining such outcomes as who gets hired and who doesn’t; when we are more or less likely to take risks; and why we admire, envy, or disparage certain people, elect politicians, or even target minority groups for genocide.