Ecomaterials Lab: EcoATM makes recycling used gadgets easier

PopTech's weekly Ecomaterials Labs series is part of our ongoing, focused look at next-generation sustainable materials innovation.

E-waste is a huge problem. More than 80% of the 2.25 million pounds of electronics discarded every year in the U.S. end up in landfills. Filled with toxic waste - arsenic, cadmium, mercury – these items poison the ground and can easily contaminate water supplies. Add to this the economic and human costs of mining rare earth metals such as coltan, often referred to as 'blood minerals' because of the conflict zones from which they come; AND the vicious cycle of buy-discard-upgrade that is the hallmark of our gadget-obsessed culture and you have an extraordinary environmental problem.

The EcoATM is definitely a step in the right direction. Simply insert your old phone (or other device) and the EcoATM erases its memory, assigns a value to the item, and spits out a reward in the form of coupons, gift certificates, cash, etc. The company also takes care of all collection and recycling, including complete compliance with all e-waste laws. A step in the right direction, EcoATM bows to the notion that consumers will do the right thing if it’s convenient enough. And now that the company has new financing from Coinstar and the National Science Foundation, there's hope that we'll see EcoATMs popping up across the country.

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