Elizabeth Dunn on taking time to enjoy chocolate

If you were on a hike and stumbled across a beautiful waterfall, what would you do? Would you stick around to enjoy it or continue along your way, generally unfazed? Elizabeth Dunn, an experimental researcher in the University of British Columbia’s psychology department, has conducted studies showing that people with more money tend to be less joyful and appreciative of those moments.

Elizabeth Dunn

So do people with more money experience less happiness? Savor less? Dunn set forth to find this answer. On campus at the University of British Columbia, she offered students a piece of chocolate. Beforehand, she showed some students a photo of Canadian money (because psychologically, people merely shown an image of money produces the same effect as actually being wealthy) and other people were shown a neutral image. Covert operatives from Dunn’s team then observed the chocolate recipients and noticed that those shown the money image along with the chocolate tended to spend less time eating it and generally exhibited less enjoyment. She added, “But that doesn’t mean that if your boss offers you a raise, you should turn it down.”

“People don’t spend their money right,” Dunn continued. They went back on the B.C. campus, gave a group of people $5-20, and asked some to spend it on themselves and others to spend it on someone else. What they found was that those who spent money on other people experienced more happiness. When they pursued this study in Uganda to gain a perspective beyond North America, they found that while their spending experiences were different, people felt significantly happier when they reflected back on the experience. And this response was consistent no matter if the money was provided by the study or came from the spender’s pocket.

Dunn also found that this type of generosity extends to organizations as well. Whether spenders were pharmaceutical sales teams in Belgium or dodgeball teams in Canada, when individuals in these organizations spent money (provided by the study) on each other, instead of on themselves, the pharmaceutical team sold more drugs and the dodgeball team won more games.

Dunn concluded that by rethinking how we spend our money, we can “change the world, increase our happiness, or win a game of dodgeball.”

(Photo credit: Kris Krüg)

Rate this post:

  • Meh.
  • Love it!
  • Community Rating: 8
Click and drag above to vote.