Guru Magazine sets the poetry of science to digital motion
Most folks reading this blog would agree that science is scintillating. But to the general public, science is battling a bad reputation: geek speak for the elite that's boring and/or incomprehensible. Guru Magazine is a new, bi-monthly digital-only "science lifestyle magazine" seeking to change science's belabored, white-coated status by making it more accessible, prettier, even fun.
Founded in June of 2011 by friends Stuart Farrimond, Sarah Joy and Ben Veal, Guru wants to change the way people view science, encouraging them to see it not as dry and irrelevant, but rather as the very stuff that life is made of. Farrimind, a former medical doctor, was inspired to create the project after recognizing the popularity of his "Doctor Stu's Science Blog". The blog proved that there was an active interest in and need for science-related news; it just needed to be packaged differently.
“With Guru, we’re looking to bridge the gap between popular science writing and lifestyle magazine journalism," notes Farrimond. "A lot of people are turned off when they hear the word ‘science’ – but really, by its very nature, science is interesting to most people." Intended to be read on a mobile device, Guru is saving trees while planting the seeds of science knowledge. It also has the potential to appeal to a more youthful audience, who are increasingly abandoning paper for pixels. And the magazine is crowdsourced, meaning if you love science and can write well about it, you can be a contributor.
At PopTech, we think promoting science and supporting scientists is a great thing and applaud Guru's efforts to get the word out. Think you've got what it takes to be a Guru? Head to their site and drop them a line.
Twitter: @gurumag
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Current Authors
- Emily Spivack (Editor-in-Chief)
- Emily Qualey (Contributor)
- Kiley Lambert (Contributor)
- Lindsay Borthwick (Contributor)
- Michelle Riggen-Ransom (Contributor)
- Sarah Brooks (Contributor)
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