Link List for February 12-16
A few articles from the past week:
“The World’s Cheapest Cell Phone” by Andrew Price on GOOD
“Vodafone has made what it’s describing as the “world’s cheapest phone.” The Vodafone 150 will sell for less than $15…This is good news. By providing people in the developing world with access to banking and healthcare services, mobile phones can have a dramatic and positive impact on people’s lives. The M-Pesa money transfer system, Frontline SMS:Medic, and Project Masiluleke are just a few examples. Of course, we still have to work out that e-waste problem though."
“Non-Profit Design” by John Emerson on Social Design Notes
“You might be surprised to learn that the largest charity in the world is not run by Bill and Melinda Gates, but is one that promotes and supports innovation in the field of architectural and interior design. That’s the ”http://www.economist.com/businessfinance/displaystory.cfm?story_id=6919139">Stichting INGKA Foundation, the Dutch Foundation that owns IKEA.
…In my survey of design-centric non-profit organizations here are some I thought were notable. This list is not exhaustive (for instance, it does not include some amazing educational institutions, museums, or documentary projects) and the examples here are all US-based, but take a look."
PopTech is delighted to be included on this list.
“Is There a Master Metric for Evaluating Public Media?” by Jessica Clark on MediaShift
Each of these elements represents a measurable category of activity that helps media projects convene publics around issues:
* Reach: How many people encounter the project across various screens and streams: TV, radio, streaming audio, blogs and websites, Twitter, iTunes, mobile applications, and more?
* Relevance: Is the media project topical within the larger news cycle? Is it designed to stay relevant over several news cycles? Is it particularly relevant to targeted publics concerned with a specific issue, location, or event?
* Inclusion: Does the project address a diverse range of targeted audience, not just in terms of race, but in terms of gender, age, class, geographical location and beliefs? How open is the architecture for participation, collaboration and discussion?
* Engagement: Does the project move users to action: to subscribe to a site, contribute material, to write a letter in response, to pass on a link, donate time and money, sign a petition or contact a leader?
* Influence: Does the project challenge or put the frame on important issues? Does it target “influentials”?Is it it “spreadable” or buzzworthy?
Nuances in metrics and impact to help organizations decide what and how to measure from two researchers—applicable beyond public media.
“10 Free Things Every Social Entrepreneur Should Have” by Halle Techo on Social Earth
A good overview of ten areas social entrepreneurs should pay attention to immediately upon deciding to realize their idea.
Other good articles and posts on social innovation that you’ve noticed this week? Let us know in the comments.
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