PopTech Blog

2010 Fellows Kel Sheppey and Ben Dubin-Thaler

Kel Sheppey

2010 Social Innovation Fellow Kel Sheppey asked conference participants on Friday to imagine themselves in a place about as far from the Camden Opera House as possible.

“You live in Zimbabwe, you have AIDS, and the nearest clinic is 70 miles away,” he said. “Most of the AIDS-infected people in Zimbabwe live in conditions just like these.”

As a way to combat the spread of AIDS, Sheppey came up with Wild4Life, an AIDS awareness and testing organization that collaborates with wildlife conservation groups, reaching remote communities and educating them about the importance of AIDS testing and education.

“Everything starts with testing,” he said. “When we began the program, we shot for about 45 percent of the first group being tested. What happened was that 85 percent got tested, and by the third group it was close to 100 percent. If you want people to test, test them in groups.”

The group model’s success led to more revelations about the importance of community awareness and relationships in stopping the spread of AIDS in rural areas. “Working in groups in these communities removes the stigma of testing and encourages healthy behavior,” he said.

Sheppey said the goal for Wild4Life is to create a menu of programs tailored to specific communities. By partnering with other organizations, using conservation groups as an extended network, Sheppey hopes to completely stop the spread of AIDS by leveraging influence within communities.

“We have to imagine what could happen if we got all of this right.”

Ben Dubin-Thaler

2010 Science and Public Leadership Fellow Ben Dubin-Thaler drives a bus. Dubin-Thaler, a biologist and founder of Cell Motion Laboratories Inc., drives the BioBus, a repurposed transit bus outfitted with a high-tech science lab that serves as a mobile laboratory to get kids interested in science.

“Students get on the bus and get exposure to real hands-on science,” Dubin-Thaler says. “It’s a great opportunity for them to see what real science looks like.”


Stephanie Coontz on Redefining our Notions of Love

Stephanie Coontz

What makes for a happy marriage?

Stephanie Coontz, director of research and public education for the Council on Contemporary Families and the author of Marriage, A History: How Love Conquered Marriage, says the answer lies in understanding that marrying for love is a radical idea.

Coontz notes that little interactions between couples are important indicators of a successful marriage. It reveals how much interest and respect a couple has for each other.

What also counts in a marriage, say Coontz, is how well a couple can manage household duties together. Here, it should come as no surprise that men and women have different understandings of marital satisfaction.

The best predictors for marital satisfaction among men? The answer, perhaps not surprisingly, is how little criticism and how much sex he gets. According to Coontz, that has not changed since the 1960s. What has changed is how he gets it. A modern-day marriage, says Coontz, requires much more give and take—and much more help around the house. One of the predictors of a woman’s happiness in a marriage directly relates to how much a spouse contributes to household and childcare tasks.

Coontz concludes with a win-win situation scenario for each sex: The more that household and childcare duties are split between a couple, the less criticism and more sex that the man is likely to get, and the happier the woman is likely to be.

(Photo credit: Kris Krüg)

Orlagh O'Brien wants to know how you feel

How do other people feel? It’s a simple question, but for graphic designer Orlagh O’Brien, an important one.

“At first, the question seemed flaky,” she said from the conference stage Friday. “But I had this sense that people feel emotions in their bodies, and I wanted to see what would happen if I asked such a really open-ended question.”

Orlagh O'Brien

O’Brien gave a simple test to a group of 250 people over the course of a month. Asking respondents to describe five emotions – anger, joy, fear, sadness, and love – in drawings, colors, and words, O’Brien ended up with a set of media she used to create Emotionally}Vague, an online graphic interpretation of the project’s results.


Elizabeth Dunn on taking time to enjoy chocolate

If you were on a hike and stumbled across a beautiful waterfall, what would you do? Would you stick around to enjoy it or continue along your way, generally unfazed? Elizabeth Dunn, an experimental researcher in the University of British Columbia’s psychology department, has conducted studies showing that people with more money tend to be less joyful and appreciative of those moments.

Elizabeth Dunn

So do people with more money experience less happiness? Savor less? Dunn set forth to find this answer. On campus at the University of British Columbia, she offered students a piece of chocolate. Beforehand, she showed some students a photo of Canadian money (because psychologically, people merely shown an image of money produces the same effect as actually being wealthy) and other people were shown a neutral image. Covert operatives from Dunn’s team then observed the chocolate recipients and noticed that those shown the money image along with the chocolate tended to spend less time eating it and generally exhibited less enjoyment. She added, “But that doesn’t mean that if your boss offers you a raise, you should turn it down.”


In-between moments and interesting introductions

Some of the most interesting moments at PopTech happen between and before the sessions: you never know when you’re going to walk into the Opera House and be greeted by a enormous shimmering, crystal spiderweb or a flying, robotic jellyfish.

This year, PopTech engaged video production companies m ss ng p eces and Dark Igloo to create some funny, sweet, thought-provoking clips and slides to introduce us to the sessions and set the tone for the day ahead.

This morning’s introductory video takes a quick look at everyday things going right, everyday things going wrong. Grab some coffee (don’t spill!) and have a look.

Whales' tale: discovery by a fluke

Gale McCullough

Gale McCullough is a former nursery school teacher who has suddenly found herself in the middle of a most improbable scientific break-through. A Maine resident with a long-time passion for whales, McCullough was looking at photos on Flickr one day and happened to do a search for humpback whale flukes.

In addition to all of these lovely photos, McCullough’s keen eyes spotted something else: the familiar fluke markings of whale that she recognized from another photo. The surprise? The photos were taken three years and 6,000 miles apart. She confirmed the match through Maine marine mammal laboratory Allied Whale’s database. For her discovery, she quickly earned the new moniker of “citizen scientist”.


Say Watts!

The PopTeam wanted to share with you a taste of Reggie’s performance today. Enjoy!

Six Words about Larry Smith and his Six Words project

Larry’s passion: brevity of stories, connection.

(We’ll be catching up with Smith later to learn more about what six words PopTech attendees are submitting via email and Twitter. You can read more about Smith’s “Six Word Memoir” project on his site Smith Mag . We have Larry’s grandfather “Smitty” to thank for the inspiration for this project, which has inspired folks from teenage girls to war veterans all over the world to share their own six word stories. Wait a minute, that was more than six words…)

(Photo credit: Kris Krüg)

2010 Social Innovation Fellows Rush Bartlett and Laura Stachel

Injectable drugs are a huge part of modern life, and with 16 billion injections a year, delivery system innovation is a field ripe for breakthroughs. 2010 PopTech Social Innovation Fellow Rush Bartlett’s company LyoGo has developed a completely self-contained system with the potential to revolutionize the way people are immunized.

Rush Bartlett

Bartlett explained to conference-goers on Thursday how LyoGo’s injection unit mixes and injects drugs without the need for vials or syringes; the needle is also completely covered and retracts into the unit after use, which means there is no medical waste. The delivery system is only half the battle, of course. The shipping, handling, and storage of sensitive vaccines can be a challenge, especially in developing countries. However, pharmaceutical companies have developed freeze-dried vaccines that cover a wide array of preventable disease and can be stored at room temperature, eliminating the need for refrigeration. Bartlett is working to get those drugs into his LyoGo units.

“The system is simple, it’s elegant, and pharmaceutical companies are working with us to get it into development,” he said. “We want people to reach out to their networks and help us to build relationships to get this product and others like it on the market.”

Laura Stachel

When 2010 Social Innovation Fellow Dr. Laura Stachel traveled to Nigeria in 2008 as an obstetrician on a research team studying hospitals, what she found shocked her. It wasn’t that the clinics were resource poor or that there was a shortage of health care workers, these were to be expected – no, what was truly shocking was the number of women who were dying in childbirth due to a lack of electricity.


PopTech Announces the Spark Youth Project


On Thursday, Andrew Zolli announced a new PopTech youth initiative called Spark. The project seeks to engage young people at the moment when they might “switch off and lose interest” in what science and technology can provide by offering them a vision of PopTech.

The project chronicles the work of five innovators whose work might inspire young people. The project is also supporting four high school students who are PopTech conference. They’ve been meeting speakers, blogging about their experiences, and otherwise having a great time.

Zolli shared one of the Spark videos on stage; the rest can be found at the project website.

Spark is presented in collaboration with Time Warner Cable and the Connect a Million Minds campaign. The project has also received support from the Noyce Foundation.