PopTech Blog

Our guide to catching PopTech in whatever form you prefer from wherever you may be

PopTech is just about to get underway in Camden, Maine! This year’s theme, Brilliant Accidents, Necessary Failures, and Improbable Breakthroughs explores the many ways that mistakes, glitches, and silly approaches to solving big problems have led to positive and significant impact. If you’re not here to catch the conference in-person, there are a slew of other ways to keep tabs on the 80+ speakers, Social Innovation Fellows, and Science Fellows scheduled to present from October 20-23:

  • We’ll be live streaming the conference every day from 9 am–6 pm EST and you can find us on Facebook and Twitter here as well.
  • You can follow @poptech on Twitter with hashtags #poptech or #poptech2010 for 140-character speaker updates, news, and musings from PopTech’s online producer, Emily Qualey.
  • Four of us will be live blogging throughout the conference:  

    • Colleen Kaman, a media producer and researcher focused on cross-platform storytelling, technology, and social change, is currently a media consultant for PopTech.
    • Kiley Lambert is Senior Research Associate in PopTech’s Brooklyn office.
    • Michelle Riggen-Ransom is a writer who focuses on social media, technology, nature, and parenting who’s covering this conference for her third year. She’s also co-founder and Communications Director for BatchBlue Software, which makes online tools for small businesses.
    • And me!  I’ve just come on board as PopTech’s editor-in-chief after working in social innovation, culture, and fashion. I’m thrilled to be here for my first PopTech conference. 

Finally, in the spirit of this year’s theme, we also want to hear about your brilliant accidents, necessary failures, or improbable breakthroughs in exactly six words. Post your response to Twitter @poptech, with the hashtag #poptech6 at any time during the conference. You may also submit your Six Words for PopTech 2010 to anyone you see during the conference wearing a t-shirt with six words on it. PopTech speaker, Larry Smith, will be presenting on the history of the Six-Word Memoir project, and then sharing many of yours throughout the weekend.

Photo: Kris Krug

Six Words on "Brilliant Accidents, Necessary Failures, and Improbable Breakthroughs"

In the spirit of PopTech 2010, tell us your Brilliant Accidents, Necessary Failures, or Improbable Breakthroughs in exactly six words. Your response can be in the form of a personal story, your work, an aphorism, lesson learned, advice given or received, or some part of your life that was, however you define it, a brilliant accident, necessary failure, or improbable breakthrough.


The inevitable triumph of the nerds. —Craig Newmark
Yes, you can edit my biography —Jimmy Wales
Threw spaghetti at wall; some stuck. —Larry Smith
Life is one big editorial meeting. —Gloria Steinem
Never put bananas in your still-life. —Susan Winslow
Father: ‘Anything but journalism.’ I rebelled. —Malcolm Gladwell

Be as creative as you like—the only rule is that your story is just six words.

PopTech speaker, Larry Smith, will be presenting on the history of the Six-Word Memoir project, and then sharing many of yours throughout the weekend.

Post to Twitter @poptech, with the hashtag #poptech6, now, or at any time during the conference. You may also leave your submission in the comments area of this post, or hand your Six Words for PopTech 2010 to anyone you see during the conference wearing a T-shirt with six words on it.

Watch this brief (naturally) video for tips on how to write a Six-Word Memoir.

The Countdown is On

The Millennnium Development Goals (MDGs) were on display recently in New York and simulcast around the world during UN Week, the Social Good Summit, and the Clinton GlobalInitiative (#cgi2010) in addition to countless other events, meetups and city-wide opportunities.

One of the only events open to the public was the Social Good Summit (#socialgood), hosted by Mashable, the 92nd Street Y and the UN Foundation (another was TEDxChange). The Summit included over 20 leaders who spoke to a few hundred attendees including some of the best and the brightest in the social good space. This innovative Summit focused on discussions around real solutions addressing one of the Millennium Development Goals.

The Millennium Development Goals (MDGs) are eight international development targets set forth by the United Nations. Adopted by world leaders in the year 2000 and set to be achieved by all 192 United Nations member states and at least 23 international organizations by the year 2015, the MDGs seek to spur development by improving social and economic conditions in the world’s poorest countries. The MDGs are as follows:

Goal 1: Eradicate extreme hunger and poverty.
Goal 2: Achieve universal primary education.
Goal 3: Promote gender equality and empower women.
Goal 4: Reduce child mortality.
Goal 5: Improve maternal health.
Goal 6: Combat HIV/AIDS, malaria and other diseases.
Goal 7: Ensure environmental sustainability.
Goal 8: Develop a global partnership for development.

Speakers from the Social Good Summit sparked and drove conversation around new and innovative ways to address the MDGs and included the likes of actors and activists Edward Norton (Crowdrise) and Geena Davis (See Jane) to the CEO of the Campaign, Susan Smith Ellis, and the CEO of MTV Networks, Judy McGrath. Co-Founder of Facebook Chris Hughes talked about his new, soon-to-be launched social network for change Jumo as did Jessica Jackley (Founder and former CMO of Kiva), who talked about her new platform, ProFounder. Ted Turner himself closed out the day in an interview by Pete Cashmore (Founder/CEO of Mashable).


This Week in PopTech: Introductions, Bus Trips and Microscopes


  • OK Go is hosting a remix contest for their song “White Knuckles.” The grand prize winner will be announced on October 29th and will have their version of ‘White Knuckles’ mastered and made available for download in Rock Band.

If you’d like to receive a stream of these updates (and more) throughout the week in real time, you can follow us on Twitter, Tumblr, Facebook, sign up for our Newsletter and subscribe to us here on the PopTech Blog.

Aydogan Ozcan on Mobile Diagnostics

UCLA professor Aydogan Ozcan has discovered how to convert cellphones into microscopes by relying on shadow imaging instead of expensive optics. In time, he told us, the ability to conduct tests and detect infectious diseases by leveraging mobile technologies in resource-poor settings could transform public health.

“This lets us do some extraordinary things,” Ozcan says. “We can diagnose sickle-cell anemia, count cell signatures based on their texture, get complete blood counts and detect bacteria like E. coli in water, potentially avoiding contamination.”

Aydogan was recently named one of PopTech’s inaugural 2010 Science Fellows. Field tests of the cell phone microscope began in Africa this past summer.

Introducing the Inaugural PopTech Science and Public Leadership Fellows

We are very proud to announce the 2010 Class of Science and Public Leadership Fellows – eighteen exceptionally talented and accomplished scientific leaders.

The Fellows are working in areas of critical importance such as energy, food supply sustainability, water, public health, climate change, conservation ecology, green chemistry, computing, education, oceans, and national security.

The program aims to develop a corps of emerging scientific leaders who can effectively communicate with and engage the public in their work and the importance of their fields.

Photography by John Santerre

The 2010 Fellows first met in August at the Banbury Center of the Cold Spring Harbor Laboratory. That kickoff event began a longer term process of providing training, mentorship and access to a powerful social network – comprised of scientific media, corporate and academic leaders – and opportunities for public leadership and engagement.

Photography by John Santerre

The Fellows were identified after a year-long outreach effort that put us in touch with some of the most esteemed research institutions in the world and a network of renowned scientific advisors.

This vital program would not be possible without PopTech’s partners and supporters, including Microsoft Research, Intel, Doris Duke Charitable Foundation, National Geographic, National Science Foundation, Rita Allen Foundation, Cold Spring Harbor Laboratory and the New York Academy of Sciences.

The Fellows will be presenting at PopTech 2010 (registrations available here), but in the meantime, learn more about who they are and what they do.

We are delighted to welcome the Fellows into the PopTech network!

Announcing the PopTech 2010 Speakers and Performers!


We’re thrilled to unveil (almost all!) of the speakers, performers, artists and guests who will be joining us at PopTech 2010, convening October 20-23, in the picturesque New England town of Camden, Maine. The gathering will feature 50 remarkable presenters and performers, and bring together more than 600 visionary thinkers, leaders and doers in science, technology, design, the corporate and social sectors, entrepreneurship, education and the arts from around the world.

The theme of the 2010 gathering is Brilliant Accidents, Necessary Failures and Improbable Breakthroughs, and will explore the complex, sometimes contradictory paths innovations take along their path to impact.

An extremely limited number of tickets to conference remain. To request a registration, please go here.

Kathryn Schulz, author of the bestselling book, Being Wrong: Adventures in the Margin of Error about the nature of failure
Kevin Dunbar, psychologist who studies the impact of failure on our brains
Siddhartha Mukherjee, cancer physician and researcher, author of The Emperor of All Maladies
Adrian Owen, one of the world’s preeminent neuroscientists and an expert on consciousness
OK Go, renowned indie band & video artists changing the way people think about music and the Internet
Deborah Kenny, founder of Harlem Village Academies, one of the world’s most innovative charter school networks
Donald Ingber, director of the Wyss Institute for Bioinspired Engineering at Harvard, and an expert on what we can learn from nature
Ben Goldacre, debunker of “bad science” quackery and the way science is abused in public discourse
Marcia McNutt, director, US Geological Survey, led the US scientific response to the BP Oil Spill
Elizabeth Dunn, psychologist who studies the surprising truth about what makes us happy
Stephanie Coontz, renowned expert on the past and future of marriage, and the author of Marriage, A History
Salman Khan, founder of the Khan Academy: Education for Everyone, and educator of hundreds of thousands of children worldwide
Laura Poitras, Oscar-nominated filmmaker of “The Oath,” which follows the life stories of two members of Al Quaeda
David Eagleman, neuroscientist and Author, of Sum: 40 Tales of the Afterlife
Kevin Starr, director of the Mulago Foundation, and an expert on what works (and doesn’t) in social innovation
Daryl Collins, director of Bankable Frontiers, and an expert on how people live on $2/day
April Smith and the Big Picture Show, Brooklyn based swing & country band
Tom Darden, builder of ultra-green homes in New Orleans
Susan Casey, author of The Wave, about colossal, ship-swallowing rogue waves and the surfers who seek them out
David de Rothschild, adventurer, ecologist and captain of the Plastiki Eco-Expedition
John Legend, Grammy-award-winning musician and education activist
Ned Breslin, CEO of Water for People, leader in water and sanitation programs worldwide
Alan Rabinowitz, the “Indiana Jones” of conservation and a leader in the protection of big cats.
Larry Smith, creator of the ‘Six Word Memoir’
Patrick Meier and Josh Nesbit, collaborators on the 4636 project in Haiti
Vijay Anand, Indian anticorruption crusader
Simon Hauger, Science teacher at West Philadelphia High
Nathan Eagle, mobile pioneer and leader in ‘AI for Development’
Riley Crane, winner of the DARPA Balloon Challenge
Orlaugh Obrien, design researcher on the aesthetics of human emotions
Dan Ariely, behavioral economist and bestselling author of The Upside of Irrationality
Eli Pariser, Founder of MoveOn and Internet personalization researcher
Jad Abumrad, journalist and host of RadioLab
Colin Rich, high-altitude balloon maker
Patrick Flanagan, creator of the Jazari percussion ensemble
Mike Blum, evolutionary biologist studying environmental impacts on Louisiana’s protective barrier islands
Chris Chabris, psychologist a who studies how our intuitive beliefs about the human mind can easily lead us astray.
Erika Wagner, head of the XPrize Laboratory at MIT
Lisa Gansky, entrepreneur and author of The Mesh: Why the Future of Business is Sharing
Brandon Kessler, founder of ChallengePost, a ‘marketplace of challenges’
Habib Dagher, director of the Advanced Structures & Composites Center at the University of Maine, and an expert on the future of wind power
Annemarie Ahearn, Owner & Chef at Saltwater Farms, Maine
Philippe Newlin, former Associate Editor and Tasting Director at Wine & Spirits
Rachel Wingfield, designer of environmentally responsive textiles and sustainable urban habitats
Mathias Gmachl, multidisciplinary artist and founding member of farmersmanual
Nigel Waller, founder & CEO of Movirtu – mobile for the next billion
Assaf Biderman, Associate Director of the SENSEable City Laboratory, MIT

The PopTech 2010 Social Innovation Fellows and Science and Public Leadership Fellows, announced separately, will join these presenters, and other surprise guests, on stage.

Request a registration, or help us spread the news!

Announcing the Social Innovation Fellows Class of 2010

The PopTech Social Innovation Fellows Program is in its third year of accelerating the work of world-changing leaders, and the Class of 2010 – announced today – continues the trend of offering promising solutions to global challenges.

This year’s class of sixteen Fellows work in such key areas as conflict resolution and violence prevention, energy, environmental technology, international development and sustainable agriculture. They work around the world and use a variety of business models – for-profit, non-profit and hybrid – to achieve their goals.

To get a sense of the full breadth and impact of their work, check out the full list of 2010 Fellows.

In October, at their first gathering, the Fellows will participate in an intensive training program and then present at PopTech 2010 (Oct. 20-23 in Camden, Maine – registrations are available here).

The partners who help make the program possible – including American Express, PricewaterhouseCoopers, the Doris Duke Charitable Foundation and the Ewing Marion Kauffman Foundation – are supporting a truly inspiring group of high-potential leaders.

Congratulations to the 2010 Fellows, who join the amazing classes of 2008 and 2009 as the standard-bearers for social innovation and positive change!

Beyond Knowledge

As an associate professor of cultural anthropology at Kansas State University, Michael Wesch says he has a “front row seat" from which to explore and watch the effects of new media on society and culture, and for the past three-and-a-half years, Wesch has been inviting his students to help him analyze the vast social media community.

After trawling through mega-gigs of YouTube content, watching hours of videos and posting videos of their own, Wesch says, he and his students “are finding that the same conditions of ease and anonymity that enable people to get snarky online" can also encourage them to participate in meaningful and collaborative new projects. In fact, says Wesch, YouTube and other social media can mitigate the cultural tension between teens’ conflicting needs for independence and community by offering them “connection without constraints.” What looks like narcissism and individuality is actually a search for identity and recognition, Wesch told PopTech goers last fall. “In a society that doesn’t automatically grant identity and recognition, you have to create your own.”

Mike Wesch at PopTech 2009 on YouTube and the power for new media to transform collective action.

Wesch says he’s hopeful that social media will ease the “narcissistic disengagement” of many young people and encourage them to be more politically and civically engaged. Already, he says, some heroes have emerged—including the anonymous YouTube character who filmed himself giving hugs to strangers in the streets, and One World, the person who wore a Guy Fox mask and used his anonymity as a platform for collaboration, asking people to write messages on the palms of their hands and to hold them up to their Webcams for sharing. Millions of people shared this way, mostly about the need to love one another and to look beyond themselves.

“When I’m using a Webcam,” Wesch explains, “I’m not talking to you, I’m talking to it. When you’re Twittering, you’re not talking to me, you’re talking to it. Or when I’m on Facebook, I’m not talking to you, I’m talking to it.” The point, says Wesch: When communicating face-to-face, people bring many different versions of themselves into a conversation based on the context of that conversation. “But when you’re sitting in front of a camera, or twittering to hundreds if not thousands of people in a community who you cannot see and who cannot see you, you don’t know who you are talking to or when or in what context, and so [communication via social media is] forcing a kind of context collapse—a deeper level of self-awareness not present in simple, everyday conversation. People can get deeply self-reflective on YouTube and confessional…and reveal things they would otherwise refuse to reveal, even to their family and close friends.”

In talks to PopTech and around the country, Wesch has been urging journalists, business developers, and social media specialists to start thinking of YouTube and other forms of social media as “a new kind of public sphere” where new types of conversations and forms of communication can occur. “We have an opportunity, on YouTube and with other social media, to create a whole new groundwork for the way conversations work – and for the way education works, as well,” Wesch says.

I caught up with Wesch last week to find out what he’s been up to since his talk last fall in Camden. What follows is an edited transcript of our conversation:

At PopTech last fall, you shared some very moving and humorous examples of the many ways social media are changing the ways we consider each other, altering both what we’re willing to communicate and to recognize in ourselves. “If our media are changing, then our conversations are changing,” you said. “And if our conversations are changing, then so, too, are our communities – and ourselves.” What new insights have you been getting from your research?

WESCH: Since PopTech last fall, I have shifted into activist mode. One of the things I am doing is launching a crusade for new media literacy at all levels of education, which largely stems from what you might call the ‘dark side’ idea that I didn’t really get into during my PopTech presentation — yet it strikes me that we’re sort of on this razor’s edge right now, where we have these great possibilities before us but also are facing some downsides. Social media provide great opportunities for new forms of transparency, openness and connection. But they also provide new ways to isolate ourselves, and new ways to deceive each other – as well enable new forms of surveillance and control. Our schools right now are failing in this regard by framing most of what they’re teaching in an old media model. Even while they may embrace technology in the classroom – they bring in computers and so forth – their pedagogy hasn’t really caught up. Since last fall, I’ve been traveling all around, talking to teachers and hearing from people involved in education at all levels. I’m trying to get a more sophisticated media literacy into the curriculum.


Global Heroes

Editor’s note: Today we release a talk from 2009 PopTech speaker Naif Al-Mutawa, the creator of THE 99 – the first comic series to include multicultural superheroes inspired by an Islamic archetype. A clinical psychologist by training, Al-Mutawa is creating new frameworks for confronting stereotypes and extremism through a cast of characters that derive their power from Allah’s 99 attributes.

Storytelling doesn’t have to be digital to catalyze rapid social change. Consider the fastest-selling comic book in the Arab world, called The 99; its cast features 99 superheroes inspired by Islam on a quest to find legendary, mystical Noor Stones needed to save the world. Why 99? All characters are based on the concept of Allah’s 99 attributes, including wisdom and generosity, as taught in the Koran.

Last week, I caught up with the creator of The 99, Naif Al-Mutawa, who says he’s been a fan of America’s Marvel comics and The Hardy Boys mysteries since he attended summer camp in New Hampshire as a child.

Al-Mutawa is now 39, a Columbia University Business School graduate and a clinical psychologist. After attending college in the States, he worked as a therapist at Bellevue Hospital’s survivors for political torture program, and decided Muslims needed positive role models. In 2005, he founded Teshkeel Media Group in Kuwait City, where he was born and raised. In July 2007, Teshkeel began publishing The 99 (as well as select, Arabic versions of Spiderman and other Marvel and DC comics) in the United States and across the Middle East.

Cover art by Tom Derenick of the upcoming release of a six-part comic book series with DC Comics — in which The 99’s superheroes team up with Superman, Wonder Woman and Batman to fight evil around the globe.

[Characters in The 99 include Noora the Light, 18, (a former university student in Sharjah—the third-largest emirate in the UAE—who is now “a light to overcome the darkness”); Mumita the Destroyer, 17 (a street-smart runaway teen from the UAE who is being recruited by both the forces of good and evil to fight), and Dr. Ramzi Razem, 35 (a psychologist, historian, and UNESCO official who lives in Paris as a sort-of Arab version of Indiana Jones, hungry to learn more about the Noor stones and to mobilize the 99 for global peace).

There also is Jabbar the Powerful—a 19-year-old whose online profile says he was once “an average Saudi Arabian teen” until he stepped on a land mine and was transformed by hidden gem shards into a “man-mountain, a giant standing over two meters tall and weighing almost 200 kilograms.” The good guys, led by Dr. Ramzi, seek to keep Jabbar out of the control of those who have an extremist agenda. How powerful is Jabbar? If he sneezes, his profile adds, Jabbar “could level a house.”]

Al-Mutawa says he hopes the comic books will spread a moderate, modern image of Islam to the world and create new role models. “The Islamic world has had suicide bombers as heroes and needed new heroes,” Al-Mutawa says.

So far, so good: since their debut in 2006 in Kuwait, The 99 series is being translated into eight languages and sold in more than 20 countries and the first of five planned 99-based theme parks opened in Kuwait in March of last year. Meanwhile, a three-season, animated TV series is in production and Teshkeel Comics just signed a multimillion dollar deal with the global entertainment TV company, Endemol (Big Brother, Deal or No Deal, Extreme Makeover: Home Edition), to produce it.

What follows is an edited transcript of our conversation:

Last April in Washington, President Obama commended The 99 in a speech he gave at the Presidential Summit on Entrepreneurship that sought to welcome new ties between U.S. and Muslim entrepreneurs. He said your comic books “have captured the imaginations of so many young people with superheroes that embody the teachings and tolerance of Islam.” In 2008, Forbes magazine described The 99 as “one of the top 20 trends sweeping the globe.” Yet today, in 2010, in New York City, do you think — or hope — that one of The 99’s magical Noor stones emitting the powers of tolerance and strength will be found somewhere near the proposed Muslim cultural enter and mosque in lower Manhattan?

AL-MUTAWA: Question One: grab the bull by the horns, yes? [laughter]

Indeed. [laughter] But seriously, in your view, what does the current level of controversy here in New York say about the global climate for civic engagement and tolerance – what you’ve been working toward with The 99?

There’s an old Kuwaiti saying that says if you get bit by a snake, you become afraid of rope. And another thing is that one’s body is set up in such a way, that if anything foreign is introduced into it, good or bad, white blood cells attack. That happens, also, in the mind – not just in the body; if a foreign idea comes in, one immediately might try to defend against it, and I think with regard to the proposed cultural center in Manhattan, it’s a very complicated situation. Let me just say that the Imam behind the place is someone for whom I have a lot of respect; he is someone who is a role model for what Imams should be like. It’s very disturbing for me because he is someone who people should be embracing. His work and his words have been twisted. I have heard Imam Faisal say that the United States should be a symbol for what the Muslim countries aspire to, so it’s troubling for me that even somebody who has an interfaith approach is seeing his words being twisted.

So returning to the rope and snake scenario – obviously, I understand that some people who are upset about this project think its construction would be akin to telling the bad guys that we [the good guys] didn’t win but in fact, the bad guys did win and that’s why there’s all this uproar. It really is a very sensitive and a complicated situation.