PopTech Reads: Chief Culture Officer
Author Grant McCracken spoke on the PopTech stage a few years ago about diversity and culture, and about a month ago, PopTech attended a “Chief Culture Officer Boot Camp” to learn about Grant’s latest book, Chief Culture Officer, an argument for placing someone with deep cultural knowledge in a very senior position at an organization.
Grant told us why he thinks social entrepreneurs need to understand cultural nuances to be successful:
Join PopTech staff as we read Chief Culture Officer during the rest of April.
You can buy Chief Culture Officer on Better World Books or find an independent bookseller on Indie Bound and join discussion about the book on the Goodreads community site.
We’ll ask if you have questions about the book in late April and follow up with Grant. (If you have questions now, please leave them in the comments.)
Know a great book we should read together in 2010?
Drop us a recommendation: hello [at] poptech [dot] org
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