PopTech Announces Labs; First Lab on "Closed Loop" with Nike
Find more on our PopTech Labs page and on the Closed Loop Lab page.
Read the entire press release, excerpts below:
Camden, ME & New York, NY – October 22, 2009 – PopTech (www.poptech.org), the renowned thought leadership and social innovation network, today announced a new signature offering: PopTech Labs (www.poptech.org/labs).
Each Lab will bring together a select group of leading scientific researchers, engineers, designers, corporate leaders, policymakers and other key stakeholders around a single topic of research in areas of vital importance to business, society, and the planet. Using open models of collaboration and knowledge sharing, this group will map the landscape around a high-potential idea, and design new incentives – from prizes to research programs – to propel continued efforts.
PopTech will convene its first Lab to help foster the search for new deep green materials, which are benign and low-impact, and which can exist in new large-scale “closed loop” ecosystems wherein the materials in finished products can be used as inputs for new products. Nike, the world’s leading designer of athletic shoes and apparel and already a leader in sustainable innovation via its Considered Design program, is the first partner in this initial Lab exploration.
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