The 5 senses of PopTech

The Five Senses of PopTech
Coming to PopTech isn’t just about absorbing an onslaught of mind-blowing ideas; it’s about heightening your senses. We’ve woven various methods of perception into each conference. Today, we bring you PopTech in 5 senses.

SMELL: Former New York Times perfume critic Chandler Burr (PopTech 2008) on astonishing smells

The planet is a giant factory, manufacturing astonishing smells.

SEE: Photographer Chris Jordan (PopTech 2007) on visual impact

What I’m trying to do with these images is take this raw data, these statistics, and translate them from the dry language of numbers into a universal visual language of feeling.

TOUCH: Primatologist and evolutionary biologist Nina Jablonski (PopTech 2007) on the power of touch

Touch and the reassurance of touch have been with us for a very long time. All of our close primate relatives - chimps, orangutans, down to old world monkeys - all of us share this same sensitivity, this same bonding ability through this sense of touch.

HEAR: Radiolab host and producer Jad Abumrad (PopTech 2010) on sound and science

These sounds [of failure] in some kind of audio metaphoric sense are kind of what life sounds like. They mirror our own biology.

TASTE: Product designer and food consultant Marije Vogelzang (PopTech 2009) on the art of eating

What I'm more interested in is looking at the verb of eating; what food does to your body...your mind...to people in the world.

For more to tantalize your senses, why not consider checking out PopTech 2011?

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