Lorrie Vogel
Ecomaterials Innovation Lab
As the general manager for Nike’s Considered team, Lorrie Vogel is a leading expert in sustainable product design. The Considered team is responsible for introducing eco-friendly products that still meet high standards of design and performance. The Considered arm of Nike footwear currently comprises about 15% of the company. The goal is for 100% of Nike product offerings to meet Considered standards by 2020, a fundamental change in business practices that would see waste cut by 17% and the use of eco-conscious materials boosted by 20%. In early 2007, Vogel was named to Fast Company’s Fast 50, the magazine’s annual compilation of innovative companies and the “incubators of genius.” Prior to becoming general manager, Vogel was the Innovation Director for Nike Footwear, Apparel and Equipment. Before Nike, Vogel worked as a toy designer, in advanced research and development for Texas Instruments and for S.G. Hauser, a top design-consulting firm in Los Angeles. She received a degree in Industrial Design from Syracuse University and holds patents for the Air Bladder, the Expanding Ear Tag, and the “Hole in Stroebel.”