Marije Vogelzang

PopTech 2009

Marije Vogelzang

“I’m supposed to be a product designer,” Marije Vogelzang has confessed.

That she decided to forego the ordinary route and create her own discipline—that of designing not food per se but meals, rituals, and ways to eat—is both art and the culinary industry’s gain. Four years after graduating from the Design Academy in Eindhoven, Vogelzang founded Proef, a creative design studio plus restaurant in Rotterdam.

In 2006, she moved to Amsterdam, and a monumental space where she hosts sought-after, highly anticipated events in which food and its privileged place in human memory, culture, and relationships is explored and celebrated in strikingly original fashion.

Besides her design work for hospitals, museums and restaurants, she works as a food industry consultant and has lectured in places as diverse as Cape Town, Beirut, Bangkok, Dubai, London, Berlin, Hong Kong, and Tokyo. Vogelzang’s work has been featured in The New York Times Magazine, Icon, Wallpaper, and Food and Wine, and exhibited in art galleries worldwide. EAT LOVE, a book explaining her vision and philosophy, and topped off with a few party tips, was published in The Netherlands in 2009.

Watch Marije Vogelzang’s talk at PopTech 2009.