OK Go

PopTech 2010

OK Go

You know them from their videos, especially those treadmills. They’ve also made a record accompanied only by trombones, a play, an essay in the best-selling collection Things I’ve Learned From Women Who Dumped Me, op-eds in The New York Times and Huffington Post. They’ve testified before Congress and played in the U.S. Senate chambers. They’ve been commentators on All Things Considered. They interviewed a member of ’N Sync in the bathroom of Radio City Music Hall. They have a project where they walk the streets with fans handing out burritos to the homeless. They raised most of the money to buy a house for soul legend Al Johnson, so he could move home to New Orleans after Hurricane Katrina. All these extracurriculars make a great story, and this is the story that gets the space in the Wall Street Journal and USA Today: OK Go is the polymath band who—with only five bucks and a camcorder—did what none of the giant record labels could, inventing a new way for a band to connect with fans and changing the way people think about music and the Internet. They’ve been doing their thing and thanks to the videos, that exuberant buzz has spilled across the globe. But don’t let that distract you. The best part of OK Go is still the music.*

*Adapted from bio written by Ira Glass