Social Innovation Fellow 2011
Simpa Networks — Bangalore, India — Energy
Paul Needham is president and co-founder of Simpa Networks, which works to make modern energy simple, affordable and accessible to everyone. Addressing underserved consumers in emerging markets such as India, Simpa is pioneering a pay-as-you-go pricing model for solar energy. Simpa’s customers make a small initial down payment for a high-quality solar system and then pre-pay for the energy service, topping up their systems in small increments using a mobile phone. Payments for energy also add toward the final purchase price. Once fully paid, the system unlocks permanently and produces energy, free and clear. Simpa helps transform a daily expenditure for energy into the purchase of a highly valued asset that would otherwise be unaffordable.