Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?”
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Very interesting presentation.
I think there is an additional explanation for why the people who originally reported that the chair was ugly, later reported that it was beautiful. Through repeated exposure, people get used to things. If they liked it in the beginning, they get tired of it (fashion industry). If they did not like it in the beginning, they come to accept as normal the aspects that were originally disquieting. When I first saw the Industrial Design Prototype for the IBM PS/2 Model 50, I exclaimed to the engineer next to me how boxy and ugly it was, compared to its predecessors. A couple of years later, I remembered that first impression, and how different it was from my then current impression. Today I would side more with my first impression.
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