Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we’ve never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, “Can we believe what people tell us?”
Rate this popcast:
- Love it!
- Community Rating:
<iframe src="http://player.vimeo.com/video/18064586?title=0&byline=0&portrait=0&color=006666" width="500" height="281" frameborder="0"></iframe>