Simonetta Carbonaro
Ecomaterials Innovation Lab
Simonetta Carbonaro is an expert in consumer psychology, strategic marketing and design management. She has been a professor in Design Management and Humanistic Marketing since 2002 at the Swedish School of Textiles at the University of Boras. There, she directs the Design of Prosperity Centre, a think-tank that is focused on socio-cultural forces influencing new cultural movements, driving societal changes and fostering new lifestyles. Carbonaro is also a partner at REALISE, a business consulting firm in Germany and for the past fifteen years has worked as the senior strategic advisor for major consumer goods companies such as IKEA, Migros and Coop Italia. She has served on research committees at the postgraduate design school Domus Academy in Milan for ten years and is a member of the advisory board of the Swiss Gottlieb Duttweiler Institute for marketing and social sciences.