PopTech Blog

This Week in PopTech: Braddock Revisited, Creative Commons and... We're Hiring


  • Earlier this week we released a talk by Braddock, Pennsylvania Mayor John Fetterman. In 2009 John shared his ambitious plans to revive Braddock (a town that has lost ninety percent of its buildings and most of its population) using measures that include repurposing abandoned lots and fostering numerous arts and community initiatives.
  • To complement our video release, we caught up with John to find out the latest news from Braddock. Postive developments include the building of a brand new mixed use facility, a grant from Department of Labor for a jobs training program and a partnership with the iconic denim company Levis.
  • We discovered that Maine-based Partners for World Health recovers useful medical supplies that U.S. hospitals must discard due to government regulations, and distributes them to organizations and people around the world who have great need.

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Braddock Revisited

Editor’s note: Today we are releasing Braddock, PA Mayor John Fetterman’s 2009 PopTech talk. Braddock has lost ninety percent of its buildings, yet John is fighting for the town’s future. His ambitious plans include repurposing abandoned lots and fostering numerous arts and community initiatives.

Braddock Rubble
Image courtesy of shooting brooklyn

Just days before speaking at PopTech, John was shocked to learn that he was on the cover of The Atlantic; that same week he learned that the hospital, Braddock’s biggest employer, was shutting down, which was devastating news to both him and the community.

Yesterday, we caught up with John and asked him about the latest news from Braddock. Here’s an edited version of what he told us:

When we were at PopTech last fall, we were staring down the barrel of a gun. But over the last year, two great things have happened.

First, while we’re about to lose our hospital, in its place we’ll be getting a brand new mixed use facility. It’s a 29 million dollar development that will include a new health clinic and a county-wide culinary training program where the Community College of Allegheny County will house its training program for all of Allegheny county. The facility will provide housing for the college, and the culinary program will support a new restaurant. The culinary arts training program will have a profound impact on the community on a cultural and an economic level. Now when a 19-year old comes to me looking for a job, I have a place to send him.

Additionally, we’ve received a grant from Department of Labor for a jobs training program where locals can learn the trade of deep salvage. (This includes weatherization, environmentally sound land reuse and storm water management and demolishing buildings so that the materials can be reused.) When we lost the hospital, I’d say it was like we went minus 100; this new facility is like adding back 85. Given where we were, this is a home run. Clearly there are still huge challenges, but things are definitely heading in the right direction.

Braddock Farms
Image of Braddock Farms courtesy of Kristen Taylor

The second important thing that has happened is our partnership with Levis. This two-year partnership will help us fix up the Braddock Community Center. The recent Levis ad campaign features all local people as models with 100% of the benefit coming back to the community. How many other communities have their residents featured by an iconic brand like Levis?

Oh, and there’s a third big thing that happened since PopTech. My son’s walking around like a champion.

Watch John speak at PopTech 2009 on reviving Braddock, Pennsylvania.

This Week in PopTech: Car Culture, Sex Ed and Mobile Microscopes


  • This week we were excited to release a talk by Jay Rogers on revolutionizing the automobile industry. In 2009 he talked to the PopTech audience about how he believes that making car production local – and personal – holds the key to fostering a sustainable car culture that also tackles our dependence on oil.
  • In addition to the video release, we caught up with Jay to find out more about designing cars geographically, but also psycho-geographically. He explained how this design local philosophy has sparked unexpected breakthroughs.
  • Failure quote of the week: “So why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me. Had I really succeeded at anything else, I might have never found the determination to succeed in the one arena where I believed I truly belonged.” – J.K Rowling

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  • Are you or someone you know passionate about science, technology, and social innovation? We’re looking for amazing, energetic people to join our growing team.

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Not Another Piece of Trash: Ecovative Design Partners with Steelcase

Editor’s note: Raquel is an intern at PopTech’s Camden office. She just returned from a semester in Cape Town, South Africa and will graduate in 2011 from the University of Wisconsin-Madison with a double major in International Studies and Political Science.

Everyone knows that Styrofoam is a top environmental culprit – but few know how to live without it. Its health risks make us uneasy and its manufacture contributes to the destruction of the ozone layer, yet we persist in using this “toxic white stuff” to ship fragile items.

Pop Tech Social Innovation Fellow Eben Bayer is giving us a viable alternative. This month Steelcase Inc., another Pop Tech partner, joined forces with Eben’s company, Ecovative Design, to green up their furniture packaging.

Fashioned out of local agricultural byproducts like cottonseed hulls bound with mushroom roots, EcoCradle packaging requires a fraction of the energy to create, is fully compostable and creates an opportunity for farmers to sell their agricultural byproducts rather than dispose them. We caught up with Eben recently to get the latest.


Tell us more about your partnership with Steelcase.

We are thrilled to be working with Steelcase. They take sustainability seriously and it shows in the actions they have taken, from sourcing renewable materials and energy to their factories, right up to the work they did with us in replacing their plastic packaging. Styrofoam has many uses.

Why did you choose to focus on packaging?

Our technology has many different implications and applications, from a building material, to packaging, to a new kind of polymer that can be used to make anything from auto parts to consumer goods. We chose packaging as a starting point because the Expanded Polystyrene (EPS) used in this application has the single biggest negative environmental impact compared to its other uses (like insulation). Additionally, it’s a great market to prove out our whole model, from supply chain to manufacturing all the way through to customers and consumers.

How will this deal help you reach Ecovative’s goals and increase your social impact?

We see our contribution coming from making products that are far better than existing materials, using less energy to produce, using wastes or byproducts as feedstocks and materials that have only a positive impact upon disposal. That’s why we have focused so much on being cost competitive, because the only way to have widespread adoption is to compete on every level with what already exists, especially performance and price. Our work with Steelcase is a great example of this model: we replaced an existing foam packaging part with a home compostable alternative, at the same price point.

Why is EcoCradle the most sustainable alternative to Styrofoam?

Three reasons: First, it’s made from byproducts, not precious petroleum. Second, EcoCradle requires far less energy to produce in comparison to the same volume of EPS. Third, it only lasts as long as it needs to. It is absolutely crazy to use a material that lasts 10,000 years to package something that only needs protection for a few weeks. EcoCradle is 100% compostable in your own backyard and will return to your local ecosystem. When people receive our packaging we want them to understand that they aren’t getting another piece of trash, they are actually getting the precursor to fertile soil!

What new products are you developing since we saw you at the PopTech conference last October?

We have funding from the National Science Foundation to develop a radical new cleaning process for the seed husks we use. This process uses naturally occurring plant essential oils and would replace the most energy-intensive step in our process where we cook our feedstocks. Not only does this decrease total energy consumption, but it makes the material much easier to make, really supporting our vision for local manufacturing at any level.

We also have funding from the EPA to continue developing Greensulate™, which is our rigid board insulation, directly replacing the foam used in buildings. We have a few test installations in place in New York state, and are continuing to work on this material. We were also proud that Greensulate™ was featured in the 2010 National Design Triennial at the Cooper-Hewitt, National Design Museum. In addition, we are cooking up some fun consumer products that we hope to launch later this year that folks can get directly from Ecovative if they want to see the material first hand.

Watch Eben in action at Pop Tech 2009 here.

Building the 21st Century Car

PopTech recently caught up with Jay Rogers to find out what the co-founder of Local Motors (LM) has been up to since he enthralled the PopTech audience in 2009.

While stationed in Iraq on early 2005, the former U.S. Marine got the idea to make the world a better place – by building on his lifelong passion for cars. For Rogers, that has meant reinvigorating the relationship between Americans and their vehicles, from the way that they are designed and manufactured to the way that they are sold and serviced. LM bills itself as a next generation car company. It might sound counter-intuitive, but Rogers believes that tapping into the core aspects of American car culture promises to drive innovations in fuel efficiency in an industry that currently accounts for 40% of the oil consumption in the U.S.

Rally Fighter Showroom

I’d like to begin by asking you how you see LM in relation to the automobile industry. It strikes me that the business is not just tapping into the do-it-yourself energies, but also, potentially, transforming the entire business of cars in the United States. Is this part of LM’s mission?

If I could have done what I wanted to do, which is changing fuel consumption, by doing something that was not so transformative, I would have done that. But that wasn’t an option. It would have involved working closely with the currently entrenched players in different parts of the chain. The very nature of the industry is keeping it in stasis. The laws that surround cars today make people risk adverse. And it’s not to say that the laws are wrong, but they don’t have a connection to car manufacturers anymore. The scale of making cars needs to be so big that their incentive is to build a lot of the same car. If they don’t, they’re going to lose money. Dealers own where the customers interact with the cars. They also have their own way of doing things. Just because you change the way you make a car, it doesn’t mean they’re going to change the way they service it.

The bottom line is that I looked at that and realized that at every step along the way, it was going to be too difficult to get things to change. I believe that there had to be a better way to do it. And the way to do it was to start with small capital and do one unit at a time. Not one car, but one small micro-factory profitable in and of itself.

In fact, your first micro-factory officially opens outside Phoenix, Arizona at the end of July, to build the Rally Fighter?

Indeed. We are America’s first retail automotive manufacturing environment. Manufacturing, sales, and service all happen together. When you talk to people who are investing in you, it’s, “Tell me about the car.” They always want to know about the car, the car, the car. It’s really a struggle to get people to focus on the process. They see big money, and big warnings. So it’s a big milestone that we’ve gotten people [investors] to realize that it’s not just selling a car, which is sexy, but about being able to guarantee a place to build it.

When will the first LM Rally Fighter be ready to be picked up?

We’re looking at the end of summer.

Congratulations! That’s a big accomplishment. I’d also like to ask you about your focus on incentives – contests – that foster community. Can you tell me more about that?

For us, the focus has been on personalization. By going small in setting up these micro-factories, we realized that we had the opportunity to answer customers’ desires more rapidly because we were decreasing capital intensity and therefore the standardization of the completed car. That means you could go smaller volume. That’s magic in the industry because the more different you can make cars, the more happy customers are. That’s not a guess, that’s borne out in the marketplace. The fastest growing (sector) has been after market items. What that says is that people want to make their cars personal. They want to make their cars different.

If you can hold open competitions, you can really get at what people want in a more natural way. It’s not a top-down way. Competitions are a bit like reality shows and American Idol is the pinnacle of that. Instead of saying, “I know who a great artist is, I’m going to go out and run a competition and source great artists. The people are actually going to be voting on whether they’re great or not.

Part of the magic is that we are able to guide the process, and that we were actually creating stars, while letting people vote on what they wanted. That’s really the benefit of “co-creation,” or crowdsourcing a car.

Your contests “co-design” cars for different environments, for Alaskan extremes, the streets of Chicago, and the desert Southwest. Why focus on geographic locations?

We get a lot of questions about this. The truth is that we live in a geographic world. People ascribe value to where they are. Robin Chase (who founded the successful car sharing business Zipcar) and I have had some really interesting discussions on it. Zip Car’s great, but it’s about car-sharing because it says that I’d really like to get people out of owning their own transportation and just live within a city and just use it to get around. It’s not really good for driving across the country.

For me, changing car culture means that it’s localized, but not constrained. Which allows us to design cars geographically, but also psycho-geographically. Which is to say, you might live in New York and have a car from Manhattan. But it’s also to say, “You live in a metropolis, so let’s design a car for a metropolis.”

The theme at the PopTech conference this fall focuses on innovation, failure, and breakthroughs, and on the relationship between these ideas. How do you think you think about failure and innovation in terms of LM?

That’s a great theme. The way I reflect on it, for us, where we might have had failure and then unexpected breakthroughs, two come to mind.

When starting a company, you don’t count on a global recession. The other part about it was, when you start a manufacturing business in the face of two decades of internet-based software concerns, you are almost shouting into the wind because a lot of people don’t believe in manufacturing anymore from an investment perspective. So the thing is we had to get creative, and make milestones to convince people that what we were doing was right. That is an unexpected breakthrough. We were already starting with a low-capital methodology, and now we had to take a low-capital methodology and break it up into even smaller bite-sized chunks. It was just frustrating. We had to reach much deeper than I ever thought we would in terms of fighting our way out.

The second thing I’d say is the importance of the design community. When we started, we wanted to revolutionize cars but didn’t know how timely and important the co-creation would have been to the whole business. From the point of view of selling cars, we get a lot of people who are interested in co-creation, without the benefit traditional automobile advertising. We weren’t getting any breaks at DuPont Registry or Motor Trend [both publications for car aficionados], yet once we tapped into a design methodology, we started getting attention from Wired and Popular Science and suddenly we’re a story. Who should read those, but people who love cars. That was an unexpected breakthrough on something that was part of our business but that we weren’t expecting to be so vital.

Thanks Jay. Good luck on your first micro-factory, and on going into production with the Rally Fighter. We’re looking forwarding to seeing what’s next for Local Motors.

This Week in PopTech: Interview with Friendly Robots, Salon Videos, Meet Your Farmer


  • We got the scoop that at PopTech 2010, OK Go will probably look and sound like friendly robots on a goodwill mission demonstrating ways in which they are helpful and make for good friends.
  • We also learned from OK Go that, “oftentimes the accidents, the failures, and pushing an idea so far that it breaks into something you had never thought about that ends up being the inspiration you weren’t even looking for that drives your idea home.” FAILURE QUOTES
  • We caught up with The Future of News and learned how new initiatives are helping news organizations adopt new technologies.

Get Involved!

  • The PopTech crew is looking forward to the long weekend. We’ll be catching up on magazines (some of our staff favorites are the New Yorker, New York, Economist, Vanity Fair), some of us will be indulging in The Girl Who Kicked the Hornets Nest by Steig Larsson, Anthony Doerr’s new collection of short stories called Memory Wall, and Graham Greene’s End of the Affair. What will you be reading this weekend? Let us know in the comments.
  • Are you or someone you know passionate about science, technology, and social innovation? We’re looking for amazing, energetic people to join our growing team.

If you’d like to receive a stream of these updates (and more) throughout the week in real time, you can follow us on Twitter, Tumblr, Facebook, sign up for our Newsletter and subscribe to us here on the PopTech Blog.

Finding Inspiration in Unavoidable Distractions With OK Go

Between releasing their latest video, performing at Bonnaro, taking a trip to Art Basel and participating in a rather impressive staring contest with a Muppet, our friends at OK Go have been pretty darn busy.

Bass player Tim Nordwind was kind enough to take a break and answer a few questions (thanks Tim!) about our conference theme, happy accidents, and of course, their thoughts on lobster rolls. We can’t wait to see what they have in store for PopTech 2010.

The theme of PopTech 2010 is Brilliant Accidents, Necessary Failures and Improbable Breakthroughs. Which do you most identify with?

Between Brilliant Accidents, Necessary Failures, and Improbable Breakthroughs, it’s hard to pick just one that we most identify with. They all sound pretty right on to me. Might I also add to this list Unavoidable Distractions? Our band finds inspiration in a million different ways; whether it’s about being in the wrong place at the right time, the right time at the wrong place, it’s that moment when you see something, hear something, feel something and get an uncontrollable interest and excitement in an idea. From there, for us, it is absolutely about coming up with rules and parameters to push against, and it’s not always what works that is going to be most exciting about the idea. It is oftentimes the accidents, the failures, and pushing an idea so far that it breaks into something you had never thought about that ends up being the inspiration you weren’t even looking for that drives your idea home. That’s an exciting place to be.

Okay…now tell us about your biggest failure.

Our happiest accident was choreographing a dance routine to do live at the end of our shows, and making a rehearsal tape of us doing the dance in our singer Damian’s back yard. Upon playback we recognized an immediate charm in watching four dudes who can’t dance, dance. So we dubbed the music, a song called A Million Ways To Be Cruel onto the clip, and sent a link to friends to watch. We thought of it as a rehearsal tape. It was our friends who suggested that the rehearsal tape should be the video for that song. We weren’t quite sure what to think about that at first. It surely wouldn’t fit on MTV’s rigid format of glossy videos where the band shows up like a shiny new Audi car, advertising their brand new record. And because it wouldn’t fit on MTV our label obviously wasn’t going to like it. But, within weeks we started hearing that friends of friends of friends had seen the video, people we didn’t know, and that it was starting to go viral. Before we knew it industry magazines like Entertainment Weekly were writing about it, Good Morning America wanted to talk about it, a festival in Moscow where our record wasn’t even out wanted to book us, and somehow that had become the dawn of viral music videos.

Your insanely viral hit video “Here It Goes Again” was shot on a borrowed video camera. NASA’s Jet Propulsion Laboratory helped produce your most recent “This Too Shall Pass” video. That is quite a technological leap. How’d it happen?

The leap in technology was never really the propelling force behind working with the fine people at Synn Labs many of whom work at NASA and JPL. We were interested in making a Rube Goldberg machine that could be synchronized and dance to the music. Damian, wrote a job description that he posted to a couple of technology blogs. We were hoping to find one or two people who could help us build this Rube Goldberg machine. What we got in response was an impressive proposal from a group of about twelve scientists and technologists, Synn Labs. We couldn’t really afford to hire twelve people, but they told us to not worry, and we’d figure it out. From there we spent the next two months in the conceptual stages, and then spent the following four months building the machine in a three story warehouse in Echo Park, CA. We wanted the technology in the video to actually be quite simple and beautiful, hoping to avoid the machine looking too slick or magical. It was important to us for the machine’s process to be transparent in the spirit of capturing the true excitement of the live event.

What can we expect to see and hear from you at the PopTech this year?

We will probably look and sound like friendly robots on a goodwill mission demonstrating ways in which we are helpful and make for good friends. I mean you know, if I were to guess. To be honest, I know you probably can’t tell by my convincing reply, but we haven’t quite figured out what we will be doing at PopTech. But, we’re psyched to work it out.

Lastly, lobster rolls. Yeah or Nay?

Hellz to the mothertruckin’ YEAH!

Science Salon Video Release

Today PopTech is releasing talks from our Living Systems Salon held in Washington, DC last week. Speakers include geneticist Beth Shapiro, biochemist Justin Gallivan, neuroscientist H. Sebastian Seung and citizen scientist evangelist Yasser Ansari, and violist Christen Lien, our special musical performer, delighted the audience.

Sit back, relax, and immerse yourself in science, living systems and the edge of change. And don’t forget to take Christen Lien’s music with you today.

Science Salon DC

To read more about the Salon, please visit Eco IQ’s, Violas, Mammoths, and Genes that “Seek and Destroy”: A PopTech Salon .

Catching Up With The Future of News

I recently attended the Future of News and Civic Media conference at MIT. One theme throughout the multi-day conference focused on the convergence of local online journalism experiments with open government initiatives, and on the larger implications for community action in a era of data-driven knowledge.

Photo by Teddy Link

The MIT conference brought together winners of the Knight Foundation’s News Challenge program (past and present), researchers affiliated with MIT (myself included), as well as others who are working at the intersection of journalism and technological innovation. Videos of the Plenary sessions Crowd building and Data Into Action are now online. The event also announced the 2010 News Challenge winners.

They include:

  • Stamen Design, which will create CityTracking an initiative that will make municipal data easier to access by allowing users to create embeddable data visualizations. The dynamic interfaces will be appropriate to each data type, starting with crime and working through 311 calls for service, among others.
  • Tilemapping, created by Development Seed, will help local media create hyper-local, data maps for their websites and blogs while also allowing citizens to draw connections to their physical communites in new ways. [Ushahidi, whose leadership team includes PopTech Social Innovation Fellows Erik Hersman and Ory Okolloh, used a prototype after the earthquake in Haiti to create maps that were used to crowdsource reports in places needing aid.]

In addition to the News Challenge winners, another Knight initiative was announced, this one a partnership with OpenPlans. Called OpenBlock, this project will further develop EveryBlock.com, an earlier Knight-funded journalism experiment that tied public records, news stories, and other data to city neighborhoods, by simplifying the project’s source code to make it easier for news organizations to adopt the technology. [OpenPlans is also part of a collaborative effort called Open311 that is working to create a standardized, open-access model for citizens to report on non-emergency issues.]

These projects, like the rest of the conference, suggest the degree to which the early enthusiasm for small scale innovation has been joined by conversations on fostering stable, coherent best practices and on replicating these practices across multiple domains and at scale. Such questions also confront the distinctions between the informal crowdsourced peer production, and more expert-forms of peer-production, and what each might have to offer each other in building projects from the ground up.

This Week in PopTech: "Smart" Energy Grid, an Arctic Bunker and the Edge of Change


  • This week we also released Massoud Amin’s 2009 PopTech talk on the critical need for a “Smart” Energy Grid. Massoud believes this will provide national as well as environmental and financial security.
    WATCH: Massoud Amin: A Smart Grid
  • We explored a bunker in the Arctic that stores the seed for human survival. Agricultural impresario Cary Fowler gave the PopTech audience a sneak peak of the seed vault as it was being constructed.
    WATCH: Cary Fowler: Conserving Bio-Diversity
  • We’re still collecting quotes on failure. We got some great ones this week, so keep ’em coming. “Failure is only the opportunity to begin again more intelligently.” – Henry Ford

Get Involved!

  • Are you or someone you know passionate about science, technology, and social innovation? We’re looking for amazing, energetic people to join our growing team.

If you’d like to receive a stream of these updates (and more) throughout the week in real time, you can follow us on Twitter, Tumblr, Facebook, sign up for our Newsletter and subscribe to us here on the PopTech Blog.