John was Pepsi’s CEO for five years, during which time the company’s successful “Pepsi Generation” and “Pepsi Challenge” marketing campaigns enabled the brand to become the largest-selling packaged goods in America.
In 1983, Steve Jobs recruited John to Apple to bring big-brand marketing to the high-tech industry. Together, Jobs and Sculley successfully launched Macintosh and desktop publishing. During John’s decade as Apple’s CEO, Macintosh went on to become the #1-selling PC in the world.
Since leaving Apple, John has pursued venture capitalism. Successful early-stage companies he worked with, which either went public and/or were sold, include Professional SportsCare, Select Comfort, NFO Research, Intralinks, Hotwire and InPhonic.