Previously, he was at Nike for more than 13 years, where he led and contributed to the creation of innovative sport performance products for athletes and cultural icons such as Carmelo Anthony, Chris Paul, Russell Westbrook, Derek Jeter and Michael Jordan. As Nike’s Global Director of Innovation for Nike Digital Sport, he was responsible for the strategic investigation of new technologies and services, such as the Nike Fuel Band. As its Senior Global Design Director, he oversaw the design and execution of all conceptual products, data driven innovations and inline lifestyle and performance product for Jordan Brand.

After Nike, he became the Vice President of Design at Mark One before co-founding Super Heroic. Mayden is a fellow and media designer at Stanford University’s Hasso Plattner Institute of Design (also known as the d.School), a frequent lecturer at Stanford’s Graduate School of Business, a regular columnist and blogger for Hypebeast Magazine and hypebeast.com and an advisory board member to his undergraduate alma mater, the College for Creative Studies.