At Google, Yasmin served as Head of Sales Strategy and Operations for Southern Europe, Middle East, and Africa as well as Africa Operations Manager. Before joining Google, she consulted for Booz Allen Hamilton. Yasmin has experience leading projects in some of the world’s toughest environments, including Iran, Syria, UAE and Nigeria. In 2012, she led a multipartner coalition to launch Against Violent Extremism, the world’s first online network of former violent extremists and survivors of terrorism. Based on her own interviews with ISIS defectors and jailed recruits, last year Yasmin launched the Redirect Method, a new deployment of targeted advertising and video to confront online radicalization.
Yasmin is a Senior Advisor on Innovation to Oxford Analytica and cochaired the European Commission’s’ Working Group on Online Radicalization until 2015. She also serves on the Board of the Tory Burch Foundation. In 2016, Yasmin was named one of Fast Company’s “Most Creative People in Business.” Outside of geopolitics and technology, Yasmin pursues her passion for art—in 2016, she produced the psychedelic papier-mâché art feature film Adam Green’s Aladdin.
Yasmin received her B.Sc. in Economics from University College London and her M.Sc. in Management from the London School of Economics and the University of Chicago Graduate School of Business. Yasmin was also a member of the 1996 England Junior Women’s National Basketball team.