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Freya Williams

Freya’s diverse experience has given her an insider’s perspective on the trials and tribulations of incorporating sustainability into a business. In the course of persuading clients to try fresh, sometimes counter-intuitive approaches, Freya has built up a wealth of data on the business case for sustainability and an instinctive sense of what works and what doesn’t.

Freya is best known for her work in making sustainability relevant to mainstream audiences. She captured many of her learnings in her 2015 book, Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, which has been profiled in The Economist, Fortune and Forbes. Her work has also been featured in the Financial Times, Newsweek and even The Onion. Freya lives in New York with her husband and kids and is committed to helping move sustainable business, behaviors and brands into the mainstream.